Pac-12, Twitter Agree to Live-Stream Sporting Events for 2016-17 Season

Mike Chiari@mikechiariFeatured ColumnistJuly 14, 2016

A PAC-12 logo is seen painted on the field before an NCAA college football game between Washington State and Oregon Saturday, Oct. 10, 2015, in Eugene, Ore. (AP Photo/Ryan Kang)
Ryan Kang/Associated Press

The trend of Twitter live-streaming sporting events continued with a blockbuster announcement Thursday, as Pac-12 Networks revealed it will stream more than 150 events on Twitter during the 2016-17 season.

Pac-12.com made the agreement official, and Pac-12 Networks President Lydia Murphy-Stephans explained the rationale:

The Pac-12 Networks' collaboration with Twitter reflects our ongoing commitment to increasing exposure for Pac-12 universities and their live, school-produced events. By expanding our digital footprint, Pac-12 Plus also allows us to connect more fans with more, live Pac-12 sports content through a platform they use every day.

Soccer, volleyball, gymnastics, baseball, ice hockey, swimming and diving, softball, track and field, wrestling, lacrosse, tennis and water polo are among the sports expected to be streamed. The Pac-12's deal with Twitter does not include the streaming of football or basketball games.

The Pac-12 is the latest sports entity to delve into this platform. The NFL announced recently it will stream 10 Thursday Night Football games on Twitter globally during the 2016 campaign.

Pac-12 Networks currently isn't available on DirecTV, so the partnership with Twitter is significant for a large portion of the viewing audience.

In addition to Twitter, the Pac-12 announced select events will be streamed on Pac-12.com and on the websites of the universities involved in the competitions.


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