Affordability, efficiency and quality are the Atlanta Falcons' newest triple threat.
Their target? The status quo of event concessions—something the NFL team hopes to tackle in its newest home, Mercedes-Benz Stadium, which is currently under construction.
There, the price fans would pay for food and drink on the street is also the price they'll pay at the game.
That means $2 hot dogs, $3 pizza and $5 domestic beer, all rounded up to whole dollars for efficiency—a factor that will also be reflected in the self-serve soda refill stations. These will be "the lowest concession prices at the major-sports-team level," per ESPN's Darren Rovell.
But the Falcons don't plan to cut corners.
Premium options and an increased number of cooking stations mean the offerings at Mercedes-Benz Stadium will be lighter on the wallet and should yield more satisfied customers.
The stadium's 2017 opening may still be a few months away, but we can already taste it.