Kyle Busch's reign atop the pole for Sunday's Folds of Honor QuikTrip 500 at Atlanta Motor Speedway proved to be brief.
According to NBC Sports' Nate Ryan, Busch failed a post-qualifying inspection and was stripped of his status as Sunday's pole-sitter.
Fox Sports 1's Wendy Venturini broke down the sequence of events that led to Busch's time being scrapped:
Ryan added that NASCAR vice president of competition Scott Miller said there will be no additional penalties levied against the reigning Sprint Cup champion.
Kyle initially recorded the fastest time at qualifying at 191.668 mph, a mark that clocked in just ahead of Kurt Busch's tally of 191.582 mph, according to Fox Sports' Jared Turner.
As a result of Friday's events, Kurt will move to the front of the pack, while Kyle will start last, per USA Today's Jeff Gluck.
However, Kyle's crew chief noted that throttling from the back to the front may be easier at Atlanta than it would be in other locales.
"I'd rather come from the back here than come from the back at a lot of places," Adam Stevens said, per ESPN.com's Bob Pockrass. "The groove will spread out and you can run a lot of different lanes. ... It's a long race."
But despite the confidence from Kyle's camp, the door has been kicked wide open for another driver to reign supreme in Atlanta.
According to Gluck, the starting order will now feature Kurt in the top spot, followed by Jamie McMurray, Trevor Bayne, Ryan Newman, Ricky Stenhouse Jr., Kevin Harvick and Carl Edwards.
Considering Harvick and Edwards both notched top-five finishes at Daytona and are carrying momentum into the season's second race, it wouldn't be surprising to see them capitalize on the defending champion's slip-up and keep things rolling when things get rolling on Sunday.