Now on Sirius XM: The Big Ten Conference

B.Senior Analyst ISeptember 26, 2009

BEVERLY HILLS, CA - JULY 13:  Fitness expert Richard Simmons hosts his weekly radio show on Sirius Satelitte Radio alongside his 60th birthday at the Slimmons Studios on July 13, 2008 in Beverly Hills, California.  (Photo by Michael Buckner/Getty Images)

Sirius XM Radio and Learfield Sports announced an agreement today to broadcast Big Ten Conference football and basketball games to listeners around the nation. 

A one-year contract was reached where Sirius XM Radio will provide live coverage of select events on their satellite radio network.

Starting Sept. 26, Sirius XM will begin their play-by-play of every Big Ten football game being played, and will do so through the end of the regular season.

"With SIRIUS XM, Big Ten fans and alumni will be able to follow their teams from anywhere in the continental U.S., and college sports fans around the country will have access to some of the season's best match-ups," said Steve Cohen, Sirius XM's SVP of sports programming.

"Big Ten Conference fans will be happy to catch their favorite University game action on satellite radio every week throughout the season," said Learfield Sports' senior vice president Mike Behymer.

Learfield Sports provides exclusive sports programming to more than 1,000 radio stations throughout the country. Big Ten Sports Properties, a property of Learfield Sports, is the multimedia rights holder for The Big Ten Conference.

According to Learfield's website, the "long-term relationship charges Learfield Sports with delivering impactful, strategic corporate partnership initiatives for the Big Ten Conference through media."  They are also responsible for Big Ten branding opportunities and product sampling.

The Learfield Sports deal with Sirius XM means more exposure for the Big Ten Conference, making games accessible for fans throughout the United States.


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