Adidas Announces the Second Installment of Kanye West's Yeezy 750 Boost

Giancarlo Ferrari-King@@GiancarloKingFeatured ColumnistDecember 16, 2015

Image via Adidas

Last February, Adidas and Kanye West's long awaited collaborative partnership gave the world the Yeezy Boost 750. The high-top sneaker was West's first signature model since leaving the "Swoosh" and finding a home within the "Three-Stripe" regime.

Image via Adidas

That monumental release—which brought retailers to their knees—gave Adidas a leg-up on its competition to kick off 2015. Popularity and demand soared, leaving auction sites and resellers as the only feasible options people could use to secure a pair.

Image via Adidas

How popular were the shoes? Think about this: Nick Young of the Los Angeles Lakers recently broke them out in a game, despite the Yeezy Boost 750 being labeled as strictly a fashion-driven sneaker.

Nick Young sporting the original Yeezy 750 Boost
Nick Young sporting the original Yeezy 750 BoostPat Sullivan/Associated Press

Now, 10 months later, a second installment of the Yeezy Boost 750 is set to release. Saturday, December 19 marks the return of arguably the hottest sneaker in footwear. Only this time, instead of a grey overtone and clean white sole, the Yeezy Boost 750 has been treated with a blackout colorway.

Image via Adidas

The all-black colorway makes for a perfect winter shoe. Unlike the white sole and soft grey liner that was attached to the first 750, it's much easier to parade around in this version. The wear and tear factor becomes visually minimal and that's a plus.

Per usual, Adidas and West made sure the materials used to sculpt this shoe were high-grade and lightweight. That combination has once again led to well-constructed product.

Getting your hands on a pair of Yeezy Boost 750s won't be for the faint of heart. Based on prior sell-outs and the bombastic waves of hype that surround anything Kanye these days, it's going to be quite a challenging haul.

Image via Adidas

Saturday, December 19 is the official launch date for the black Yeezy Boost 750. The kicks will come equipped with a $350 price tag.

All news and production information via Adidas unless noted otherwise.


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