As The Players' Tribune website that was founded by former New York Yankees star Derek Jeter continues to grow, so, too, does Kobe Bryant's presence with the company.
According to Baxter Holmes of ESPN.com, the Los Angeles Lakers star's investment firm partnered with New Enterprise Associates to complete a $15 million total investment in the site that has become a go-to place for athletes to provide their own sides to stories.
Holmes' report does note that Bryant's exact investment terms were not disclosed, though it did cite a press release from the site that declared it a "significant investment in the platform."
According to Anthony DiMoro of Forbes, these new investments will allow the site to continue "development in areas such as written pieces, photography, podcasts and ‘The Players’ Tribune Radio.’"
DiMoro also spoke to Bryant about his investment in The Players' Tribune and why this was something he wanted to do:
There are three areas that pique my interest: media, technology and storytelling. The Players’ Tribune is the perfect intersection of those personal passions. Through my investment company, we look to help grow media and tech companies that challenge their industries. The Players’ Tribune disrupted the status quo by giving a platform to athletes. I believe we are at the start of a revolution when it comes to people owning their stories and using them to build their businesses.
The Players' Tribune launched in October 2014 with many of the top athletes from around the world contributing pieces, ranging from Kevin Love's decision to re-sign with the Cleveland Cavaliers to James Blake's relationship with New York City and police officers after his mistaken arrest in September.
There's so much coverage of sports on the Internet, most of it from writers trying to tell a game story or provide analysis on Player X or Y.
The Players' Tribune is something entirely different, giving fans a new perspective on athletes both on and off the field/court/etc. Bryant's investment and partnership with Jeter is a step forward for the company as it looks to continue breaking barriers in a loaded media landscape.