Borussia Dortmund Launch Anti-Racism Campaign: 'No Beer for Racists'

Borussia Dortmund are taking an innovative way to attack racism: beer. 

Dortmund has a beer scene that is famous, oft referred to as the "beer capital," but also has historically had to deal with occasional far-right movements, leaving the club with an unwanted black eye. 

So the club are trying to root racism out of the game by one of the city's most appealing characteristics. 

The club distributed 1,000,000 beermats to pubs and restaurants throughout the city with the message, "No beer for racists! Football. Beer. Openness to the world." 

It's certainly a different approach but a commendable one from the Bundesliga side. 

On the club's official site (h/t ESPN FC's Stephan Uersfeld), Dortmund President Reinhard Rauball explained the campaign. 

"Borussia Dortmund, the fan department and all BVB fans bear responsibility to take a clear stand against xenophobic and inhumane slogans rather than not listening to them. 

"For tolerance and a colourful BVB, against racism and xenophobia." 

[Borussia Dortmund, h/t ESPN FC]