
Super Bowl Commercials 2015: Latest Ad Cost Info and Top Clips
No matter what you were watching for, the 2015 Super Bowl likely delivered.
An unforgettable, instant-classic game? Check. Led by a stunning, legacy-defining comeback from Tom Brady, the New England Patriots won their fourth Super Bowl over the Seattle Seahawks, who will be kicking themselves after giving it all away late.
An entertaining halftime show? Check again. Katy Perry took the nation captive for 12 minutes with eye-popping stunts and settings.
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But nothing galvanizes the vast majority of casual Super Bowl spectators more than the commercials.
It was a record-setting Super Bowl in terms of advertising revenue, and the numbers reflect that. As told by Fanatics Authentic, a short 30-second slot will set you back almost $5 million:
Yeah, your math is right—that's $150,000 for each second of air time, per WAVE's Lauren Jones:
While it's hard to argue that any single second of something is worth that much money, the companies that shelled out the dough didn't scale down and produced some of the most entertaining tidbits in recent memory.
A scoreless first quarter had the game off to a lull of a start, but any old fans of The Brady Bunch got an entertaining reprieve with this early ad from Snickers:
Along with a heartwarming flashback to one of America's favorite old shows, Snickers adds in Danny Trejo and Steve Buscemi as hungry Marcia and Jan Brady. Trejo throws his machete into the coffee table, before the Brady parents remedy the issue by handing him the candy bar, which prompts Buscemi to perfectly recite the famous "Marcia, Marcia, Marcia" line without missing a beat.
CBS Sports' Zach Harper thinks now the Bradys should try their hands at the classic film Con Air:
Meanwhile, ESPN's Andrew Brandt noticed it aired just after Brady's first interception of the game:
While Snickers was one of dozens of companies to hit the comedy note, no advertisement that aired Sunday carried more of an eerie—or, at the least, creative—effect than BMW's ad for its new i3 model:
Beginning with Katie Couric and Bryant Gumbel on a 1994 broadcast struggling to comprehend what the Internet even was or how it worked, the scene then cuts to black and reappears in 2015. Couric and Gumbel sit in a new BMW i3, wondering aloud in an almost identical tone exactly how their new car is being powered by wind.
But no time slot nailed it better than Avocados from Mexico with its "#FirstDraftEver":
In a prehistoric rendition of a draft that includes analysis from Jerry Rice and Doug Flutie, countries select among random animals and objects. The creative comparisons start off immediately, with Flutie lauding Australia's pick of the kangaroo's athletic hops and Rice wondering about the sloth's off-the-field issues.
Along with the randomness of the ad from a company that's far from a household name, the Orange County Register's Dan Woike wondered if avocados elsewhere will feel left out:
But whether you are all about the knee-slappers, live for the well-crafted ads that make you think or are a sucker for the tear-jerkers, this year's Super Bowl undoubtedly delivered.
Nothing else would be expected from the most expensive ads in Super Bowl history, but the 2015 edition delivered when it came to commercial entertainment. A few ads can be hit or miss, but the vast majority of Sunday night's were worth another watch.

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