Super Bowl 2015: Commercial Ad Costs, Expectations for Patriots vs. Seahawks

Rob Goldberg@TheRobGoldbergFeatured ColumnistJanuary 23, 2015

In this image released by GoDaddy.com on Wednesday, Jan. 22, 2014, NASCAR driver Danica Patrick, center, wearing a muscle suit, appears with bodybuilders in an upcoming Super Bowl commercial shot on location in Long Beach, Calif. The commercial is expected to air during the second half of NFL football's Super Bowl XLVIII on Sunday,  Feb. 2. (AP Photo/GoDaddy.com)
Uncredited/Associated Press

It apparently costs a lot of money to get your company name seen by just about every home in the United States.

The Super Bowl is the most popular sporting event of the year with even non-football fans always enjoying the game. Part of this is thanks to the commercials, which have become almost bigger than the game itself.

Whether the advertisements are good, bad or completely forgettable, however, companies still have to pay a steep price just to get it on the air. According to Mike Ozanian of Forbes, the average cost for a 30-second spot in 2015 will cost $4.5 million, up seven percent from last year.

Interestingly, the price of these commercials has gone up tremendously over the past few years, with the cost being just over $2 million in 1999 while adjusted for inflation, according to Glenn Davis of USA Today.

With this much on the line, the marketing department better be ready to produce a winner that will have consumers talking for days. Here is a look at some of the commercials fans should expect to see during the big game.

Victoria's Secret Gets Physical

If you have ever seen a Victoria's Secret commercial, you know what kind of a rarity it is to see them wearing anything besides underwear. Considering the success of the company over the years, this marketing strategy seems to be working perfectly.

However, the Angels will have a change of pace during the Super Bowl as they will by piling on the equipment for a game of football.

All of the favorites are there with Adriana Lima, Candice Swanepoel, Doutzen Kroes and others throwing around the pigskin.

Of course, the girls eventually take off their helmets to show their perfectly done hair and makeup, so it's possibly they weren't really the ones playing football, but why would they lie?

Either way, putting these beautiful women on a television screen is a great way to get people's attention.

Dove Gets Emotional

A laugh is cheap, but it takes real work to get emotional in a commercial that lasts only a minute. However, Dove pulls this off with a look at fathers around the world.

While most family advertisements these days seem to focus on the mom doing all the work while the dad is either at work or just a bumbling idiot, the newest spot looks at the impact of fathers to kids of all ages.

Usually the emotional commercials at the Super Bowl are reserved for Budweiser and anything involving a Clydesdale. During last year's "Puppy Love" advertisement, there just happened to be a lot of dust in the room that caused everyone's eyes to water.

Still, the rest of the 2015 ads will have a high bar to top Dove's heartfelt spot.

Comedy Still Rules Supreme

There seems to be a relatively consistent race for the funniest advertisements at the Super Bowl every year. Bud Light, Doritos and a few others always seem to find their way toward the top of lists of the best ads on Monday.

Then again, it makes you wonder why these companies even bother spending the money for these advertisements when everyone already knows about the product, but that's a discussion for another day.

Still, a newcomer on the circuit might be Newcastle, who enlisted the help of the always-funny Aubrey Plaza to create a teaser for the Super Bowl.

Then again, Newcastle fooled everyone a year ago by hiring Anna Kendrick to not be in a Super Bowl commercial.

We don't exactly know what will come from this newest ad campaign, but there is a good chance it will be funny.

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