The Top 10 Premier League Clubs on Vine
As the Premier League continues its growth as a global behemoth, clubs are no longer just competing on the field; they are campaigning for the time, attention and eventual financial support of fans worldwide on social media.
One of the more novel ways to reach fans is Vine, the video site that lets users publish six-second loops of sharable goodness.
All but four of the Premier League's 20 sides are using Vine—here's the 10 who are doing it most successfully.
10. Southampton
1 of 10Vine followers: 8,515
Vine loops: 3,338,754
Twitter followers: 281,208
Ranking by Vine followers: 10th
Ranking by Twitter followers: 11th
2013/14 Premier League position: 8th
As a team who have "#SaintsFC" written on the seats at their home stadium, it's little surprise that Southampton have achieved a top-half finish in the Vine rankings.
They provide regular updates from the training ground and away days with the team, and on their recent trip to Tottenham Hotspur, they gave us an interesting glimpse at the military-style timings a team follows before kick-off.
9. West Ham United
2 of 10Vine followers: 9,828
Vine loops: 2,058,952
Twitter followers: 345,236
Ranking by Vine followers: 10th
Ranking by Twitter followers: 9th
2013/14 Premier League position: 13th
West Ham United's Vine team provide plenty of six-second clips on matchdays and they post every few days from the training ground.
You can even experience the fleeting thrill of watching their bus arrive at a stadium.
8. Newcastle United
3 of 10Vine followers: 11,700
Vine loops: 2,280,000
Twitter followers: 446,814
Ranking by Vine followers: 8th
Ranking by Twitter followers: 8th
2013/14 Premier League position: 10th
Newcastle United aren't known for being a particularly well run club, which may explain why they haven't posted on their Vine feed for nearly two months.
However, when they do post, fans are treated to fascinating clips like Fabricio Coloccini filling in paperwork.
7. Everton
4 of 10Vine followers: 12,500
Vine loops: 77,558
Twitter followers: 454,191
Ranking by Vine followers: 9th
Ranking by Twitter followers: 7th
2013/14 Premier League position: 5th
Everton haven't posted on their Vine account since the beginning of August, but they still make the top 10 of Premier League clubs. When they bother to post, the Toffees show U21 and reserve highlights and give a novel tease for their matchday programme.
Everton has less than 78,000 loops, by far the lowest amount of engagement in the top 10.
6. Tottenham Hotspur
5 of 10Vine followers: 23,000
Vine loops: 3,264,891
Twitter followers: 938,514
Ranking by Vine followers: 7th
Ranking by Twitter followers: 6th
2013/14 Premier League position: 6th
Tottenham Hotspur put an impressive amount of effort into their Vine feeds, utilising interesting editing and special effects.
Apropos of nothing, here's someone using Hugo Lloris' boots to get a chant rhythm going.
5. Manchester City
6 of 10Vine followers: 48,900
Vine loops: 5,302,213
Twitter followers: 2,071,000
Ranking by Vine followers: 6th
Ranking by Twitter followers: 5th
2013/14 Premier League position: 1st
Manchester City have had the best presence of any team on YouTube for several years, and they certainly keep up appearances on Twitter, so it is little surprise that they have a very good Vine game.
They update regularly, organise giveaways for fans and use the medium to reveal their matchday team sheets.
4. Liverpool
7 of 10Vine followers: 77,500
Vine loops: 3,843,099
Twitter followers: 3,363,314
Ranking by Vine followers: 5th
Ranking by Twitter followers: 4th
2013/14 Premier League position: 2nd
Another side who slightly neglect their Vine duties are Liverpool, who have only updated their feed three times in the past month.
The Reds use their six-second spotlight for team sheet news and have posted at least three separate versions of the famous walk down the tunnel at Anfield.
3. Manchester United
8 of 10Vine followers: 87,000
Vine loops: 3,276,079
Twitter followers: 3,637,406
Ranking by Vine followers: 3rd
Ranking by Twitter followers: 3rd
2013/14 Premier League position: 7th
Manchester United may be considered one of the biggest sports brands in the world, but they only earn a bronze medal in the Twitter and Vine stakes.
The Red Devils aren't the most creative Vine users out there, but they have used it to break news in the past, including the revelation of squad numbers of new players like Angel Di Maria.
2. Arsenal
9 of 10Vine followers: 89,600
Vine loops: 2,597,108
Twitter followers: 4,667,538
Ranking by Vine followers: 2nd
Ranking by Twitter followers: 1st
2013/14 Premier League position: 4th
Ever wanted to see Theo Walcott waving for six seconds or Calum Chambers being introduced upon entry into an office? Arsenal are making it all happen on their Vine feed, which is the second-most popular in the Premier League.
1. Chelsea
10 of 10Vine followers: 105,700
Vine loops: 16,245,282
Twitter followers: 4,556,521
Ranking by Vine followers: 1st
Ranking by Twitter followers: 2nd
2013/14 Premier League position: 3rd
Chelsea are putting the rest of the Premier League to shame on Vine. Not only do they have nearly 20 per cent more followers than second-place Arsenal, but they boast over 16 million total loops—that's over four times the amount anyone else is getting.
They achieve this high engagement level with a regular array of behind-the-scenes clips and plenty of promotion through Twitter. Plus, it can't hurt to have videos of Jose Mourinho screaming while having cold water poured on him.
