The season has not even started and change is more than apparent in many facets of the 49ers organization.
The revamped team Web site is much improved and definitely worth a visit.
As with the former Web site, fans can join a blog that, at the inception of writing this article, had 9,317 bloggers.
I'm one of them.
One of my friends hails from New Zealand and has been a San Francisco fan his whole life.
Another fan is U.S. Air Force veteran, and another is from the real Northern California, just on the opposite side of the inland mountains from where I grew up along the Redwood Coast.
Her husband is a Cowboys fan.
Since I believe in marital harmony, I reminded her to gently nudge her husband about "The Catch," "Romo's choke" and last year's Super Bowl-bound team.
She didn't need any reminders but appreciated the advice.
She's well-versed in applying salt to the wound.
The 49ers home page is much brighter.
It was a good Web site before the recent change that took place this week.
So far, less than 60 fans have voted for one of three choices about what they like best about the revamped site, but I chose the home page because it is not so dark.
Plus, if they could just abandon that crimson and hearken back to 49er red, I'd be more than happy.
Perhaps I'm too nostalgic, but I believe in tradition to a point.
My theory (excuse) about the team only making it to one Super Bowl after Joe Montana was that the crimson jinxed them.
Think about it.
Remember how superstitious George Seifert was?
Remember the fifth Super Bowl was won with the "throw-back" uniforms?
Well, there you have it: proof.
Anyway, check out San Francisco's revamped Web site and explore a bit.
It's definitely an improvement.
Small but important.