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Bud Light Super Bowl Commercial 2014: Watch 'Up for Whatever' Ad
February 2, 2014
If you drink Bud Light, amazing things are going to happen.
How amazing, exactly? Well, that depends on just how amazing you think this sounds:
"You somehow find yourself in a limo with Reggie Watts and some bachelorettes, and then get styled by Minka Kelly, before Don Cheadle, a llama named Lilly, and the identical twin of the girl you just met take you to a party, where you defeat Arnold Schwarzenegger in a sudden-death ping pong match, that puts you onstage with One Republic."
That is quite literally what Bud Light lets one lucky guy enjoy as part of its Super Bowl "Up for Whatever" ad—er, film. Take a look:
There are so many good things happening in this video, so let's just go ahead and list them.
One through 10: Lyla Garrity, also known in some circles as Minka Kelly:
Eleven: The guy who is "up for whatever" is named Ian Rappaport. There's something undeniably ironic about the centerpiece of a major Super Bowl commercial having the same name (only slightly different) as famous NFL insider Ian Rapoport.
Twelve: Not only do you have Arnold Schwarzenegger, AKA The Terminator, AKA the former Governor of California, AKA detective John Kimble, AKA that guy from Jingle All the Way, AKA the Bodybuilder-Who-Could-Probably-Fold-Me-In-Half-If-He-Wanted-To, playing ping pong dressed in short shorts and a wig, but you have him calling ping pong "tiny tennis." Everything is tiny to that guy.
Thirteen: Don Cheadle and a llama.
Fourteen: The mere fact that this commercial is jam-packed with so many noteworthy events that freakin' "Don Cheadle and a llama" is pushed all the way to No. 13.
Fifteen: The musical styling of the ultra-talented Reggie Watts, which, truth be told, I wish there was more of.
Put it all together, and, at the very least, you've got yourself one entertaining commercial.
You know the deal with Super Bowl ads by now. Because of the potential for such high visibility during one of the biggest annual sporting events in the world, companies are willing to shell out millions upon millions of dollars for ad space.
And as companies continually try to out-do each other on the most important marketing day of the year, Super Bowl commercials have turned into high-quality, big-budget pieces. As such, watching the ads has become an event completely separate from watching the actual game.
Whether or not you like this year's Bud Light commercial—or film, or whatever you want to call it—is up to you. But considering its innovation, randomness and just the right amount of Arnold, it's going to have lots of people talking about it.
And that means the marketing department over at Anheuser-Busch has done its job.