Mayweather vs Guerrero: Money Shouldn't Let Low PPV Totals Dictate Next Foe

Brian Mazique@@UniqueMaziqueCorrespondent IIIMay 7, 2013

LAS VEGAS, NV - MAY 04:  Floyd Mayweather Jr. celebrates his unanimous decision victory against Robert Guerrero in their WBC welterweight title bout at the MGM Grand Garden Arena on May 4, 2013 in Las Vegas, Nevada.  (Photo by Ethan Miller/Getty Images)
Ethan Miller/Getty Images

The pay-per-view buys for the Floyd "Money" Mayweather Jr. vs. Robert "The Ghost" Guerrero may not be up to Money's normal standards, but the pound-for-pound king shouldn't let that dictate his matchmaking process.

ESPN's Dan Rafael tweeted this in regards to the early PPV numbers for the bout:

Whether people realize it or not, Guerrero was a formidable opponent. He's a four-division champion who carried a record of 31-1 into Saturday night's fight. Money just made him look like a bum.

The lopsided affair was more about Mayweather's brilliance than Guerrero's incompetence.

But Mayweather could easily allow these poor numbers to pressure him into fighting too soon and taking the wrong fights.

While he should fight Canelo Alvarez before he retires, he shouldn't feel as though he has to do it in September to make up for this fight's financial failures. 

Mayweather's promotional deal with Showtime/CBS essentially allowed him to do less of the pre-fight work. With a heavyweight network tag team behind him, he could focus more attention on boxing.

That approach gives him the best chance to walk away from the sport undefeated and unscathed.

With Mayweather's money already guaranteed, the burden of promotion, packaging and marketing falls on Showtime/CBS. This deal was pure genius from Mayweather's standpoint.

Max Boxing's Steve Kim does the math.

Perhaps they were under the impression that simply saying "Money is fighting" would be enough to entice fans to fork over $59.95 ($69.95 for HD).

As good as Showtime's roster of fighters has become, the network's name doesn't quite resonate with boxing fans like HBO did. Without a consistent boxing presence, the boxing plugs almost seem to come out of nowhere.

Mayweather did this slightly disjointed interview during CBS' March Madness coverage.

And even though Guerrero is talented, most casual fans don't know who he is and most boxing fans wouldn't pay anything above their Showtime monthly subscription to see him fight.

The networks tried to sell Guerrero's story, but ultimately fans were interested enough to want to know the results but not compelled to watch it live.

This is a product of the social media age. Twitter and other platforms connect fans to the results in a way that can make people feel like they saw an event, even though they were simply following someone's firsthand account.

Who's job is it to fix the revenue issue the next time around? It certainly isn't Mayweather's.

And I think his May 2012 bout with Miguel Cotto taught Money not to let anyone to convince him otherwise.

When Money was pushed by Miguel Cotto, part of the competitive feel in the fight was due to Cotto's skill and experience. It also seemed like Money was trying to prove to doubters that he was tough and could trade.

Trying to win over his haters caused Money to take unnecessary punishment in the bout. But doing this on a regular basis shortens careers.

And Mayweather knows it.

He learned a lesson from that experience: He shouldn't allow any outside forces to dictate who he fights or how he fights again.

Money has earned the right to sign such a lucrative deal, and he's earned the right to go out on his terms.

Follow me, because I love boxing and you do too.

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