Danica Patrick is going to be spending a portion of her Easter Sunday at the home of President Barack Obama. Well, she will actually be on the front lawn of his home.
According to a recent article on SportingNews.com, Patrick has been invited to be a part of the 135th annual White House Easter Egg Roll. The article goes on to state that her role at the event will be as a special guest reader.
Being invited to this event should be revered as an honor by Patrick and the world of NASCAR.
Whether fans like to admit it or not, Patrick is one of the most marketable drivers in NASCAR. She is without question one of the faces of the sport. You could even argue that Patrick is the second-most marketable driver, with Dale Earnhardt Jr. obviously being the first.
Patrick isn't the only athlete who will be attending this event. Minnesota Vikings running back Adrian Peterson will also be on hand at the White House.
Peterson is the reigning MVP of the National Football League. He is also regarded by some as the best running back in the league right now. Pairing Peterson and Patrick together says that Patrick is valued just as much from a marketing stance to NASCAR as Peterson is to the NFL.
It's awesome that Patrick has decided to be a part of this event.
Up to this point, the majority of her projects off the track have been related to GoDaddy.com. While there is nothing wrong with her ad campaigns for the site, it's quite clear what angle those ads are trying to sell.
Doing events like this at the White House puts more of a focus on her role in the sport as opposed to her sex appeal.
Patrick being a part of this event continues the recent trend of drivers stepping off the the track and into the public eye. Fellow drivers like Earnhardt Jr., Kasey Kahne, Tony Stewart and Kyle Busch have all recently made cameos on TV shows. While the White House Easter Egg Roll isn't a TV show, it is a very popular and heavily media-covered annual event.
The main difference here is that, while the others are simply generating press, Patrick's participation here will generate some feel-good positive press.