A Note to the Fertitta Brothers Re: Dana White

In these hard economic times, I am assured that two businessmen such as yourselves recognise how difficult it is to increase the cash flow of any business, let alone a sports-related entity.

During tough times, the public is more willing to sacrifice entertainment to focus on the bare necessities of life.

Few families are willing to risk not having the money to see that their children are well fed or that they will be able to fill up the gas tank of their cars by spending money on ever-expensive Pay Per View shows or actual tickets to an expensive event, even if it is playing in their hometown.

While ordinary folks are having to tighten their belts, there are ways that you, Lorenzo and Frank Fertitta, can make a profit and take a huge burden off the shoulders of a close friend.

Of course, I am referring to Dana White.

For years now, whenever Dana finds an occasion to speak of the UFC, he relates that HE is the hardest working guy within the whole ******* organization.

He makes no bones about this and emphasizes it frequently to all who will listen.

Dana has a young family and also admits to being the sport of MMA's biggest fan.

Then Dana launches into a description of his frantically hectic average business day.

It would be quite a headache for a team to take on what Dana states he is forced to do to make the UFC successful.

Lately, Dana has shown signs of increasingly unstable behavior.

His vlogs show him engaging in juvenile behavior and encouraging the grown men who represent the UFC to engage in the same foolish activities.

Is this childishness truly a benefit or a turnoff for weary workers who do not have the luxury of acting out in this way on their jobs?

Dana represents the UFC while acting like a street thug and using the F word publicly as if he coined the word himself and is bragging about it.

Does Dana get a raise for every F word that he has the balls to utter on behalf of the UFC?

Somehow I doubt that either of you bandy offensive language in public when going about your other business enterprises, the way Dana does in the UFC.

In the world of big business, such behavior is foolhardy: Image is everything when you intend to succeed in an impressive manner.

Now, Dana is throwing out terms showing unhealthy bigotry in the currently PC atmosphere of our world.

Calling a woman a bitch and referring to others in the MMA as being "faggots" is not conducive to good business or publicity for any organization.

Were Mr. White not your close friend and operating under your auspices, he would have been thrown out with the trash long ago, to make way for an even-tempered person who can dress and act the part of a CEO in a multi-million dollar industry.

The funniest aspect of this whole situation is that Dana's long-time foe Tito Ortiz would make a far superior president for the UFC.

Tito is also from the tough streets, but he can temper his language and knows when to hold his tongue. He dresses impeccably, and as Donald Trump will confirm, has what it takes to make a good impression in the world of high finance.

Although Tito also has new twins to raise, he is intelligent enough to delegate the small stuff and concern himself with the meat-and-potatoes issues of the organization.

There are other alternatives to someone who enjoys acting like a pr*ck in public and advertises the fact that he is doing it deliberately.

So why not give Dana a chance to sit back and become the most wealthy UFC fan on the block, thus allowing him to enjoy the fruits of his labor?

His hard work has caused him to lose sight of the importance of being a figurehead who is above reproach.

He can enjoy all he has made possible and still stroke his massive ego from a seat in an oversized easy chair in front of a giant TV at home with the comfort of his family.

Don't allow your friend to be the instrument of his own and possibly your destruction.

Wouldn't that be the best solution to an oncoming collision with reality that will do  unmistakable damage, such as a train vs. car wreck when it hits, destroying all you have invested in the UFC?

I am sure you both know the answer to this question.

Peace out, brothers.