WWE 'Be a Star' Campaign: Hypocritical and a Big Joke

Jacob RachwalCorrespondent IIIAugust 5, 2012


Unless you have been living under a rock, you may have noticed over the past year that WWE has been heavily promoting the “Be A Star” anti-bullying campaign.

Clearly, WWE is trying to grab on to the goodwill that exists in the media for anyone who stakes a stand against bullying. In my opinion, though, WWE is the wrong organization to be promoting such a campaign for one main reason. Bullying is necessary to create an interesting wrestling product.

Case and point, we can look to the 1,000th episode of Raw. Stephanie McMahon returned to WWE TV to verbally beat down Paul Heyman. Correct me if I am wrong, but I believe that this is called bullying.

Not enough to convince you? How about the fact that Stephanie McMahon then leaped on Paul Heyman and began a physical beatdown? It simply makes WWE look hypocritical.

This is not the only case. Look at AJ Lee; she is now treating Daniel Bryan poorly in a way that I would consider bullying. AJ now has power and is holding it over Daniel Bryan and making his life a living hell.

Examples of other situations could go on and on.

Let’s look at the nature of the wrestling business as a whole. The whole concept is that two people get in the ring and beat each other to a point where one of the competitors can no longer respond to a three-count. How does the largest wrestling organization in the world become a role model for anti-bullying?

I understand that the goal is for WWE to put a good face on a bad issue. However, in my opinion, this is deeply hypocritical and laughable. It’s like having a security guard of a store that is a known thief, it doesn’t make sense.

Let me know what you think by commenting below.


The latest in the sports world, emailed daily.