Making John Cena the WWE Champion for Raw's 1,000th Show Makes Sense

Someone in WWE's creative department has hit upon a golden idea that could cure four of the company's biggest problems in one brilliant move.

This idea involves John Cena becoming the WWE champion at Money In The Bank, and the effects of this action will reach far beyond just re-establishing Cena as WWE's poster boy.

These changes may even use the potential albatross that the 1,000th show was becoming to spearhead an exciting summer of wrestling.

Earmarking the 1,000th episode as such a special occasion has created several immediate problems for the WWE, with first one was being sorted out at No Way Out when the John Laurinaitis was removed as the heel general manager.

However, the ongoing issues include keeping all the champions face until the 1,000th show, promoting John Cena into a prominent role, as he has been the face of the last 300 episodes (or so), and trying not to eliminate the competitiveness of the heel characters so there can be interesting feuds after the big night.

On top of this, the company need to build towards SummerSlam, where tradition demands a marquee matchup to headline the biggest pay-per-view of the summer.

These problems have many possible solutions when looked at in isolation, but finding one all-inclusive fix looked very difficult. This is why the plan, that had its foundations laid out on last night's Raw (06/25), is so genius.

Booking John Cena into the Money In The Bank Ladder match is that idea.

Assuming that Cena wins, this will allow Daniel Bryan to go over CM Punk in the WWE title match on the same pay-per-view. Bryan has been the perfect heel for the modern WWE, as he connects with adult fans but he elicits hate from the younger fans. This keeps Bryan heel when so many in his position have ended up as crowd favourites.

Falling short in four consecutive title matches (twice against Sheamus and twice against Punk) on PPV would leave Bryan as a minor threat if he picked up another defeat.

Bryan beating Punk will reaffirm his place as a top contender and that can happen if Cena cashes in the Money In The Bank opportunity moments later.

The WWE will still have all its champions as faces, while raising the profile of Cena and helping to keep the reputation of Daniel Bryan intact. The three immediate problems described above are solved in one fell swoop.

The true brilliance of this plan is that it unleashes Punk as a championship chaser at the very same time. 'The Second City Saint' has done everything he can with his current reign and established himself as a main-event player, but he has never rediscovered the magic that occurred last summer.

An angry Punk who cannot reclaim his title from the man who beat him could be an unstable but exciting force. Add AJ to the mix and anything might happen as Punk chases all those who have done him wrong.

Potential matches for SummerSlam include Cena vs. Punk or a three-way dance between Cena, Punk and Bryan. Last year saw two title holders meeting, yet this year could go one better with three men each with a legitimate claim to the title.

Add a whole cast of minor players who also have connections to the main rivals, which could lead to them intervening at any moment, and the WWE has a stellar storyline to run through the next few months.

Of course the WWE have put in place the foundations of many ideas and never pulled the trigger.

The company is also known to pull the carpet from under a long-term angle if it is perceived to be ineffective at drawing ratings, but this one might just be that golden moment that takes the company forward and reignites the waning general interest in the WWE.