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Floyd Mayweather vs Miguel Cotto: Smart Move to Broadcast Fight in Theaters

Josh Martin@@JoshMartinNBANBA Lead WriterApril 16, 2012

HOLLYWOOD, CA - MARCH 01:  Floyd Mayweather and Miguel Cotto pose at a press conference to promote their upcoming fight on May 5 at the MGM Grand in Las Vegas at Grauman's Chinese Theatre on March 1, 2012 in Hollywood, California.  (Photo by Jeff Gross/Getty Images)
Jeff Gross/Getty Images

Don't feel like shelling out $59.95 to watch Floyd Mayweather Jr. and Miguel Cotto go at it on May 5?

Not too keen to shell out your hard-earned cash and hope you can collect from your buddies?

Never fear, my friends, because Golden Boy Promotions has a solution to your plight. According to Dan Rafael of ESPN, Golden Boy is joining forces with NCM Fathom Events to broadcast the entire event in almost 440 movie theaters across the country.

Tickets will run slightly more than your average flick (between $15 and $25), though that's still a significant savings on the usual HBO Pay-Per-View sticker price.

And that's not just for the main event, either.

For the price of entry, you'll get to see the entire card from the MGM Grand Garden Arena in Las Vegas, including a junior middleweight title bout between "Sugar" Shane Moseley and Saul "Canelo" Alvarez.

What better way, too, to watch the big fight than on the silver screen, in a room packed with boxing fans?

It's a brilliant move by Golden Boy, extending access to the fight by lowering the barrier to entry, all the while expanding the fan base of a sport that's fallen so far amidst the growing popularity of the UFC.

They'll still garner plenty of PPV buys, but will now bring in (likely) millions more in ticket revenue on top of the folks who'd prefer to watch the action in the comfort of their own homes.

Check out the Fathom Events website for locations and ticket prices.

Now, if only Golden Boy could get a deal done with Top Rank to put Mayweather and Manny Pacquiao in the same ring, then they'd really be on to something.

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