Mayweather vs Cotto: Fight Doesn't Warrant Movie Theater Broadcast

Make no mistake about it, Floyd Mayweather Jr. versus Miguel Cotto is no superfight—regardless of how hard they try to convince us otherwise.

"Money" is hardly the same draw he once was, and the shine of his undefeated record is starting to wear off. People are tired of him fighting only when he feels like it and his out-of-ring troubles have become as common as his in-ring victories.

Cotto, meanwhile, is fresh off an revenge fight with an aging Antonio Margarito. Not only was the fight controversial to begin with, but Cotto targeted the damaged eye of Margs and forced a stoppage in the 10th round. It would be surprising if Margarito is allowed to fight again.

This fight was supposed to the epic showdown between Mayweather and Manny Pacquiao.

Instead, Money is in the ring with Cotto, who was pummeled by Pacquiao when they fought each other, while Pac-Man will take on undefeated Timothy Bradley the following month.

They're both good fights, but they're not superfights—and neither bout deserves a movie theater broadcast.

But that is exactly what we're getting with Mayweather and Cotto. According to Dan Rafael of ESPN.com:

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"Golden Boy Promotions announced Tuesday that it has teamed with NCM Fathom Events to distribute the Mayweather-Cotto show in theaters around the country, as it has been doing for most of Golden Boy's major pay-per-view cards in recent years. If you're looking for a theater near you, check out www.FathomEvents.com for a list of locations and ticket prices." 

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The price is certainly cheaper than ordering a full Pay-Per-View, but this fight doesn't deserve special treatment.

Unfortunately, this type of nonsense makes it even easier for Floyd and Manny not to get together.

If they can still find their payday elsewhere, especially with the addition of a theater broadcast, the incentive for the two superstars to ever fight is lessened.

Instead we're stuck with a mediocre fight earning maximum exposure. Boxing need not look further than this bout to see why the sport is struggling.