Manny Pacquiao's new Hennessy commercial is creating quite a buzz among the boxing world and around the internet worldwide.
If you have not seen it yet, it's almost like a throwback to the more younger, hungrier, prime Manny Pacquiao who was all business in training camp, and more so, all business in the ring.
Nowadays Pacquiao is, for the most part, highly distracted with numerous engagements with politics, music, television and a movie career that seem to make his plate very full.
We may even see evidence of his decline in his most recent performances against older opponents Shane Mosley and Juan Manuel Marquez.
The commercial is done really well, like a movie showing a glimpse of the true reality of how hard it must have been to come up from absolutely nothing in the slums of the Philippines.
We see Manny, or what might be a younger version of Manny, running and shadowboxing in the streets of the Philippines—dark footage of dirty boxing gyms.
Then, we see every-day Filipino people gathering around a television set to watch their now idol fight for their nation and people.
Manny is seen staring down the camera and mad dogging as he's walking to the ring.
This is not the same Manny we have been seeing lately who often smiles whenever cameras are on around him.
Even when fighters are supposed to have their ultimate game face on and stare down their opponent for that last-minute intimidation and mind warfare tactics, lately, Manny has been smiling and even cracking up in laughter as he tries to stare down his opponents in the weigh-ins.
When was the last time we even saw Manny really stare down an opponent? You would probably have to go all the way back to the Erik Morales' trilogy.
Also, of course, we all know Manny has been walking to the ring with the biggest smile on his face possible as if he just found out he has the winning Mega Millions lottery ticket in his pocket. This is the complete opposite of how he's seen walking into the ring in this commercial.
Hennessy's campaign theme is: "What Is Your Wild Rabbit?"
Meaning that in Cognac, France, where Hennessy is made, they have folk tales that wild rabbits are wild creatures that are rarely seen, but they're said to be in people's minds, and they are the drive that motivates one to achieve success.
The commercial ends with Manny wearing a very expensive suit looking like he's about to walk on the red carpet to the Oscars.
There's a quote from Pacquiao at the bottom of the screen stating:
"Fighting the fights that really matter. That is my Wild Rabbit."
-Congress Man MANNY PACQUIAO
Notice it does not say "boxer Manny Pacquiao" or "fighter of the decade Manny Pacquiao" or even "eight-division world champion" Manny Pacquiao." Is this an indication that Manny is more focused, or at least, seeing himself more so as a politician these days than a boxer?
Also let's be honest, Hennessy is liquor; it's not a sports drink or sports gear. If any athlete downs some Hennessy before they compete, it probably won't enhance their performance, it would probably do quite the opposite if we were to be totally frank.
If Manny were to drink Hennessy during training camp, he probably, for the first time, would not make weight for the weigh-in.
Is the concept and idea of utilizing the hottest star in boxing to be the face of Hennessy's "What Is Your Wild Rabbit?" campaign a great idea?
Yes, obviously the commercial came out great, and I, for one, miss the prime fighter Manny Pacquiao who was fully focused in training camp, and come fight night, destroyed his opponents in exciting crowd-pleasing performances.
The real question is, does this prime-focused hungry Manny Pacquiao still exist?
Follow on Twitter: @KingJ323