UFC on FOX: 5 Reasons to Lose the FOX Robots

Joe Chacon@JoeChaconContributor IIIFebruary 10, 2012

UFC on FOX: 5 Reasons to Lose the FOX Robots

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    The UFC had its first complete card on FOX last month and immediately the long-time fans began voicing their displeasure with the production.

    Fans aren't upset about the product itself, but rather the feel of the product. At the forefront of the complaints is the FOX Sports theme and the inclusion of the FOX Robots.

5. "Cleatus" Gives an NFL Feel, Not UFC

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    At the beginning of UFC Events, everyone would start getting amped once they saw the gladiator tied in with the classic UFC theme.

    Fans don't get that same feeling with the FOX Robots doing battle in the intro. The only thing that saves it from being a total loss is the sound clip of Bruce Buffer at the end.

4. It Hurts the UFC Brand

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    Now, let's be serious, nobody can think that the UFC on FOX deal is going to do anything but great things for the sport. However, it is not a stretch to think that the UFC will be losing a lot of its unique branding with the deal.

    Take a look down the road, and what do you see when you think of the UFC? The company did have control over everything from the branding to the logos on the broadcast. A few more years and the robots will be part of the UFC merchandise.

    Should the UFC and FOX break from each other once this initial contract runs out, they will then have to re-brand themselves and lose the connotations that come along with the FOX Robots and theme music.

3. FOX Robots During a UFC Event Has a "Selling Out" Connotation

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    The UFC has become successful by doing things their way. One of the major reasons they went so long without a major TV deal is because they wanted to keep the UFC production.

    What is meant by production? Everything from the logo on the time clock, the theme music, the static logo you see in the upper right hand corner, etc.

    UFC on FOX events now have that feeling like something isn't right. It feels too commercialized, and it reeks of the UFC giving in on an effort to generate more revenue.

2. They Do Not Get Fans Amped for the Fights

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    Hit play and tell me you don't get amped for a fight. 

    There simply is no comparison to the "NFL on FOX" music synced with the images of robots battling each other.

    The FOX Robots take away from the overall anticipation of a UFC event.

1. They Have Nothing to Do with the UFC or MMA

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    What bothers me the most is that robots have nothing to do with the UFC or MMA. They remind me of the Rock 'em Sock 'em Robots that many of us grew up playing.

    If there is one thing the sport of MMA does not represent, it is that of two guys standing in front of each other throwing punch after punch without any technique.

    Look, I know the UFC and the sport of MMA in general is going to flourish with this agreement with FOX. I also know that the UFC brand is a very distinct brand, and allowing FOX to keep its theme song along with the FOX Robots will diminish this unique branding for years to come.

    Follow Joe Chacon on Twitter @JoeChacon

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