Super Bowl Commercials 2012: Why All Ads Are Overrated

As great as Super Bowl Sunday is for football fans and lovers of great game-day grub, the night's much-anticipated slew of commercials proves overrated year after year.

That's not to say that most people don't enjoy Super Bowl ads with their family and friends on the first Sunday of February every year, but the hype surrounding the 30-60 second spots hardly seems necessary.

Year after year we see more of the same. Businesses and corporations attempt to pocket our hard-earned dough by slapping us upside the head with a sack of half-naked supermodels, celebrity cameos, physical humor and PG jokes.

In the end though, all of Super Sunday's commercials are overrated. Here's why.

Failed Humor

Every year Super Bowl ads try to find a new way to make us laugh, which will in turn make us more inclined to buy their product. 

Sometimes it works, like in the case of the talking baby, but other times this failed attempt at humor insults our intelligence and just leaves us wondering.

Too Long

This year a 30-second spot will cost roughly $3.5 million and that means that time is money. Unfortunately, some corporations willing to shell out cash write lengthy scripts for their ads that require too much of our time and attention.

Oftentimes the product or service being advertised is left out or overwhelmed by the amount of fluff in these Super Bowl ads.

The Dreaded Repeat

After the halftime show, Super Bowl viewers are subjected to the occasional, but always disastrous ad rerun. 

Nothing is worse and more deflating—unless your team happens to lose the big game—than watching the same over-hyped Super Bowl ad more than once in a period of less than three hours.

Super Bowl Sunday is one of the best days of the year, especially for sports fans, but the commercials are garnering more and more of our precious attention year after year and for little reason.