Super Bowl Commercials 2012: Ferris Bueller and Other Movie References We Want
Honda has already given us one of the coolest Super Bowl advertisements we'll see this year, an homage to Ferris Bueller's Day Off.
Good luck catching all of the references hidden in here—it's laced with quite a few.
What are some other classic movies it would be fun to see referenced in a car commercial? I'm glad you asked.
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Let's get our Mad Men on and imagine some other advertisement ideas we'd love to see at the Super Bowl next year.
Home Alone
The premise: Macaulay Culkin spots some nefarious-looking figures scoping out his car. Suspicious, Culkin rigs his car up with some pretty sweet booby traps. Sure enough, robbers try to break in, and hilarity ensues. You could probably get a handful of commercials out of this premise and get some laughs from the 20-something crowd watching during the Super Bowl.
Selling point: Car X has a new, state-of-the-art security system, so you don't have to take measures into your own hands.
Dumb and Dumber
The premise: Lloyd and Harry are on the way to Aspen. As they approach the fork in the road (where Lloyd goes the wrong way and takes the pair to Nebraska in the movie), Lloyd is seen messing with a sleeping Harry as a woman's voice is heard in the car:
"Stay left for exit to Aspen in 200 feet."
Refocusing his eyes on the road, Lloyd laughs, "Man, thank God for GPS—I would have totally missed that exit. That could have been bad."
Selling point: If not just directly for a GPS company, it could be that Car X is now being sold with a specific type of GPS system. Super Bowl crowds would love the Dumb and Dumber reference.
For bonus points, they could end the commercial with Harry waking up, looking at Lloyd and saying, "I just had the strangest dream that we bought a scooter..."
The Sandlot
The premise: A group of young kids are playing baseball when one of them hits a home run into the backyard of The Beast. After a quick montage of failed attempts to get the ball back, the group's leader jumps over the fence and retrieves the ball, only to have The Beast also hurdle the fence after him.
As the kid attempts to outrun the dog, his father—Benny from the original movie—pulls up in his car and urges the boy to get in, and they accelerate quickly, leaving the dog in the dust.
Selling point: Car X has its own beast under the hood. So you can get away quickly if necessary.
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