Ford Brings Back Brand Identity to the NASCAR Sprint Cup Cars

Sandra MacWattersCorrespondent IJanuary 25, 2012

CONCORD, NC - JANUARY 24:  The 2013 Ford Fusion is unveiled and driven on track during the 2012 NASCAR Sprint Cup Series Media Tour hosted by Charlotte Motor Speedway on January 24, 2012 in Concord, North Carolina.  (Photo by Jared C. Tilton/Getty Images for NASCAR)
Jared C. Tilton/Getty Images

Once upon a time in NASCAR, the "win on Sunday, buy on Monday" philosophy was strong with the fans of NASCAR. Ford unveiled the 2013 Fusion that will be used in the Cup series next year and fans will relate to it big time.

People were staunch supporters of their favorite brand Ford, Chevy or Dodge in past years, but as the COT evolved with all of the much needed safety features—brand identity was lost.

As part of the NASCAR Sprint Media Tour Hosted by Charlotte Motor Speedway, Ford unveiled the new Fusion that looks very racy. But also has a sleek, aggressive appearance of the showroom model.

The new Ford Fusion takes one back to the days of the fast back Ford Torino, Mercury Cyclone and other popular models. Ford executives were on hand to explain all that has gone into this project.

Ford has worked closely with NASCAR this past year to bring back a race car that is the NASCAR version of a street car.

The smiles on the faces of Greg Biffle and Ricky Stenhouse Jr said it all after they took the Cup versions of the Fusion around Charlotte Motor Speedway several laps. They had nothing but praise for the car.

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Most of everyone in attendance for the unveiling—including Jack Roush, Richard Petty, several other Ford drivers and the media all found the new car to be very exciting.

The Sprint Cup Fusion will continue to be tested in 2012. They will debut at the 2013 Daytona 500. Ford has been the first to bring back brand identity to the Cup series.

Other manufacturers will be unveiling their versions of the Cup car that will be raced next year.


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