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Super Bowl 2012 Will Have First Ever Social Media Command Center

Tim Keeney@@t_keenContributor IJanuary 22, 2012

You know the feeling of going to a college football or NFL game and trying to find a parking spot that doesn't force you to break a hundred?

Or better yet, doesn't force you to deal with eight hours of traffic after the game?

Well, try multiplying that feeling by about 17 and then you'll know what it's like to to deal with Super Bowl parking.

It's not just parking, either. If you are planning on doing anything in Indianapolis during Super Bowl week, it's likely that you're a tourist and won't be able to find anything, or you just simply won't be able to beat traffic.

Have no fear, social media is here.

Thanks to the Super Bowl's first ever Social Media Command Center, all you'll have to do is tweet "parking sucks" or something like that, and bam! You'll have the necessary information in seconds.

Essentially, this command center is going to be a big building full of techies who will monitor digital fan conversation via Facebook, Twitter and other platforms. 

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Whenever someone on a social media site appears to be in need, the team will "tweet fans in search of parking, direct visitors to Indianapolis' best attractions, and stand by to provide information in case of a disaster." 

“Social media is just how people interact now,” said Taulbee Jackson, CEO of Raidious, the digital marketing agency that the Super Bowl’s host committee tapped to manage the communications hub. “We felt it was critical to have some horsepower behind that aspect of the Super Bowl here, versus what you might have seen from other Super Bowls.”

A 2,800 square-foot command center might seem like overkill, but it's the Super Bowl. Everything is bigger. There is no question this is a great idea. 

Absolutely everyone is on social media these days, and there's no easier way to get information than via Twitter or Facebook. So, while you're trying to find parking or something to eat, the last thing you need to be doing is scrambling on your phone through Google or a complicated website. 

Instead, just take 10 seconds and tweet something and you'll have people, who will be working 15 hour days, do it for you.

It can't get much easier than that. 

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