Jerry Jones: 'Bull' to Say I Don't Value Cowboys Winning As Much as Making Money

Jerry Jones wants to win a Super Bowl more than he wants to make money, and he takes issue with anyone who suggests otherwise.

"That's bull," he said of the suggestion that he values money over winning during a Wednesday interview with ESPN's Stephen A. Smith. "… Anybody that really knows me is that I'd trade two-thirds, a third of whatever percent you want to call about what the Cowboys are supposed to be worth to get one of those Super Bowls."

It's not as if Jones is unfamiliar with reaching the NFL mountaintop.

He was the owner of the Cowboys during the glory days of the 1990s when Troy Aikman, Emmitt Smith, Michael Irvin and Co. won three Super Bowls and helped cement the Cowboys as America's Team.

However, Dallas hasn't advanced past the second round of the playoffs since the 1995 season, and the current iteration of the famous franchise has been defined by those postseason failures.

The most recent one came in the first round at home against the Green Bay Packers last season, which has led to plenty of question marks going into the 2024 campaign. Those questions certainly aren't any quieter with quarterback Dak Prescott entering the final year of his current contract.

Still, there has been plenty of success as well considering the NFC East team is coming off three straight playoff appearances and has finished under .500 just three times since 2004.

Jones knows what it feels like to win and he knows what it feels like to make money.

Forbes just named the Cowboys the most valuable team in the league with a $10.1 billion valuation, so the opportunity to make an astronomical amount of money by selling is there if Jones wanted to take it.

Instead, he is chasing more Super Bowl glory with a team looking to rediscover some of that playoff success of the past.