Los Angeles Rams head coach Sean McVay didn't hold anything back during his pitch to free-agent wide receiver Allen Robinson II.
"I was selling my f--king balls off to this guy," McVay said to The MMQB's Albert Breer.
It worked, as Robinson signed a three-year, $46.5 million contract.
Cooper Kupp is coming off one of the most prolific seasons for a receiver. He led the NFL in receptions (145), yards (1,947) and touchdowns (16) in 2021.
But Odell Beckham Jr.'s torn ACL left the Rams without a dynamic secondary target in the passing game, and a move for one of the top names was out of the question because they lacked the salary-cap space and trade assets.
The 28-year-old often succeeded with his previous two teams in spite of his starting quarterback. Blake Bortles was his primary passer with the Jacksonville Jaguars, and then it was Mitch Trubisky with the Chicago Bears.
Beyond getting to contend for a Super Bowl, Robinson is now playing alongside Kupp and Matthew Stafford. He must feel like he got a new lease on life.
The Rams rebuilt Beckham's value prior to the ACL injury. Over 15 appearances between the regular season and playoffs, he had 48 receptions for 593 yards and seven touchdowns.
The same thing could happen with Robinson in L.A.
McVay clearly left nothing to chance, but it might not have been that difficult to convince the 2015 Pro Bowler that the Rams were his best fit this offseason.