In celebration of LGBTQ+ Pride Month, Mercedes has announced its Formula One team, which includes seven-time champion Lewis Hamilton, will feature the three-pointed star logo outfitted in Pride colors on its cars for the next three races.
Mercedes posted a video clip of what the redesigned logo will look like:
Mercedes-AMG PETRONAS F1 Team @MercedesAMGF1
Happy <a href="https://twitter.com/hashtag/PrideMonth?src=hash&ref_src=twsrc%5Etfw">#PrideMonth</a> ❤️🌈<br><br>We’re proud to be running the <a href="https://twitter.com/MercedesBenz?ref_src=twsrc%5Etfw">@MercedesBenz</a> Pride Star on our W13s for the next three races, celebrating the LGBTQ+ community and raising awareness for Pride Month 🙏 <a href="https://t.co/WbMNiC8L8O">pic.twitter.com/WbMNiC8L8O</a>
Hamilton and George Russell comprise the Mercedes-AMG PETRONAS F1 Team. The nose of their cars will feature the Pride logo for races at Azerbaijan (June 12), Canada (June 19) and Great Britain (July 3).
In addition to the star, Mercedes announced it has "a range of internal and external activities planned for Pride Month, as part of our Accelerate 25 programme to become a more diverse and inclusive team."
Hamilton and Russell will also display the Pride star on their racing helmets for each of the next three races to add "their voices to the global celebration of the LGBTQ+ community."
Sports leagues across the United States and Canada have built events and celebrations around Pride Month in recent years to show support to LGBTQ+ people around the world.
Per Ken Schultz of Outsports.com, 28 Major League Baseball teams have announced Pride Nights for individual games this month.
The WNBA has initiatives and activities planned for the entire month to "empower players, teams, fans and employees to share their voices and create a more inclusive environment around the game and in their communities."
On June 26, the NBA and WNBA will march and have a float in the New York City Pride March.
Hamilton previously wore a Pride helmet for races in Qatar and Saudi Arabia last November. He said he chose those races because of the countries' reported persecution of members of the LGBTQ+ community.