Megan Rapinoe Threatens The Rock with 'Cease and Desist' over XFL's New Logo

Erin WalshApril 8, 2022

PORTLAND, OREGON - APRIL 02: Megan Rapinoe #15 of the OL Reign warms up before a match against the Portland Thorns at Providence Park on April 02, 2022 in Portland, Oregon. (Photo by Soobum Im/Getty Images)
Soobum Im/Getty Images

United States women's national team star Megan Rapinoe threatened Dwayne "The Rock" Johnson with a cease-and-desist order Thursday over the XFL's new branding, which is very similar to that of Togethxr, a company co-founded by Rapinoe's fiancee, Seattle Storm point guard Sue Bird.

Bird, USWNT forward Alex Morgan and two-time Olympic gold medalists Chloe Kim and Simone Manuel founded Togethxr, a new media and commerce company "where culture, activism, lifestyle and sports converge," last year.

Megan Rapinoe @mPinoe

Welp. This is awkward. Only thing <a href="https://twitter.com/TheRock?ref_src=twsrc%5Etfw">@TheRock</a> and <a href="https://twitter.com/XFL2023?ref_src=twsrc%5Etfw">@XFL2023</a> are gonna be cookin up is a response to the Cease and Desist and an ENTIRE new brand ID. <a href="https://twitter.com/togethxr?ref_src=twsrc%5Etfw">@togethxr</a> got this on 🔒 boys. <a href="https://t.co/klItJO2fJ5">pic.twitter.com/klItJO2fJ5</a>

Sue Bird @S10Bird

Well doesn’t this looks familiar 🧐🥸<a href="https://twitter.com/XFL2023?ref_src=twsrc%5Etfw">@XFL2023</a> <a href="https://twitter.com/togethxr?ref_src=twsrc%5Etfw">@togethxr</a> <a href="https://twitter.com/TheRock?ref_src=twsrc%5Etfw">@TheRock</a> <a href="https://t.co/MDv77qypYE">pic.twitter.com/MDv77qypYE</a>

Togethxr confirmed Friday on Twitter that it has "issued a legal notice" regarding the XFL's new branding.

TOGETHXR @togethxr

Too often the work &amp; creativity of women is overlooked &amp; undervalued.<br><br>Diversity &amp; equality are the norm around here. We’re thrilled to see the XFL embrace inclusivity but this rebrand ain’t it. We’ve issued a legal notice &amp; will continue to protect the important work we’re doing <a href="https://t.co/QoNAfx4FbK">pic.twitter.com/QoNAfx4FbK</a>

Johnson revealed the new XFL branding Thursday and wrote on Twitter that the "X represents the intersection of dreams and opportunity." 

Dwayne Johnson @TheRock

Pumped to reveal our new <a href="https://twitter.com/XFL2023?ref_src=twsrc%5Etfw">@XFL2023</a> logo as we build our organization and shape our one of a kind, hungry XFL culture.<br>X represents the INTERSECTION OF DREAMS &amp; OPPORTUNITY.<br>To all our XFL players, coaches, fans;<br>You bring the dreams - we’ll bring the opportunity.<br>Now LFG!<a href="https://twitter.com/hashtag/XFL2023?src=hash&amp;ref_src=twsrc%5Etfw">#XFL2023</a> <a href="https://t.co/ucbSjiBVwf">pic.twitter.com/ucbSjiBVwf</a>

Johnson, along with Dany Garcia and Redbird Capital, bought the XFL out of bankruptcy court for $15 million in 2021. The league was originally founded by WWE chairman and CEO Vince McMahon in 2001. 

After the XFL folded following one season, McMahon revived the league in 2020. However, the season was canceled during its first year back because of the COVID-19 pandemic. 

The XFL is expected to return in February 2023 and has a collaboration agreement with the NFL. Cities and teams have yet to be announced.