London Rippers Can Appeal to a Wide Audience

Devon TeepleAnalyst IDecember 29, 2011

Despite the negative press about the London Rippers logo, it is very original, it stands out, makes people take notice, and will make an amazing baseball hat.

ESPN, Sports Illustrated and many more media outlets throughout North America were all over this when the logo and team name were announced. If that’s not great publicity, I don’t know what is.

Now that initial uproar over a logo that was disturbing to some, it appears that the anger and angst that some were feeling has calmed down. And the Rippers staff can get down to business; Baseball.

The Rippers are announcing an exclusive club for kids 12 and under (Lil’ Rippers Club). Information will be available soon, but what better way to get the fans, kids and family involved. With an exclusive club for kids, you are making it a priority to grow your fan base.

If you get the interest of the kids in your product, then that will drive the parents to the game and with that comes scheduling. When the parents are intrigued to go to the site, they are witness to the Ripper’s schedule which is posted online.

They have the option to purchase season or single-game tickets. If families are excited and want to get involved, the team will be a winner. 

Owner David Martin is in the position where London could be the next Winnipeg. The Winnipeg Goldeyes, are not in a baseball town by any means, and “they are not a baseball hotbed."

Yet, they draw 4,500 a game, have a great product, are ranked “35th out of 350 affiliated independent and summer collegiate baseball teams in North America, and was one of only five independent teams to have an attendance increase from the 2010 season”. 

London is in a similar situation with a population of nearly 400,000, located approximately one hour from Sarnia. They are a short 20 minutes from St, Mary’s; home of the Canadian Baseball Hall of Fame. You really couldn’t ask for anything better.

If you do attend Rippers' games, then you are in for a treat when you attend Labatt Park. As it is one of the better looking fields in Canada. Specifically, number one. Labatt Park faced-off with over forty other stadiums in Canada to duke it out for the Canadian supremacy.

Over a two-week span, and over 19,000 votes, Labatt Park came away victorious in a close battle with Port Arthur Stadium in Thunder Bay, Ontario as Canada’s Favourite Ballpark

It is very rare when you hear about a successful Canadian franchise in the baseball world. Let’s help make the Rippers a champion and play a part in making their inaugural 2012 campaign memorable.

Devon is the founder of The GM’s Perspective

Devon is a former professional baseball player with the River City Rascals & Gateway Grizzlies, and is now an independent scout

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