Kentucky freshman TyTy Washington Jr. will be riding onto campus in style thanks to his new NIL deal with a Porsche dealership.
Washington announced on Instagram that he's signed an agreement with Blue Grass Motorsport Porsche in Louisville.
Per ESPN's Myron Medcalf, the Porsche Cayenne SUV in Washington's social media photos typically sells for more than $80,000.
Recruiting has never been an issue for Kentucky head coach John Calipari, but he also understands the added benefit of being able to sell players on their earning potential with the program.
"Players are not going to come here because of name, image and likeness—they're not," Calipari told reporters last month. "They're going to come here because of between the white lines this culture and the brand that we built in basketball, the national-ness, all that goes along with it, the teaching, what happens."
Since the NCAA name, image and likeness rules took effect on July 1, several college athletes across the country have benefited.
Alabama quarterback Bryce Young is earning close to $1 million through his NIL deals.
Washington is expected to be one of the best freshman players in the country during the 2021-22 season. He's a 5-star recruit and the No. 4 point guard in this year's class, per 247Sports composite rankings.
Combining Washington's potential with the Wildcats' profile across the country makes him an attractive spokesperson for a Louisville-based car dealership.
Kentucky, which is ranked No. 10 in the Associated Press preseason Top 25, will open the 2021-22 season on Nov. 9 against Duke at Madison Square Garden.