WWE News: Major Creative Plan Changes Reportedly Taking Place in WWE

You ever see something happen on WWE TV and think to yourself, “Man, there’s no way that was the original plan?” 

It happens to me all the time, because I just can’t fathom that a supposed-to-be-creative team comes up with some of these ridiculous storylines we saw on Monday Night Raw or Friday Night SmackDown. 

It seems that the WWE has a big problem with on-the-fly booking, essentially coming up with storylines just hours before we see them on TV. And—what do you know?—there have been several major changes made to recent WWE storylines. 

From The Wrestling Observer (via WrestlingInc.com):

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Although details are sketchy, WWE has reportedly changed creative plans this week for several top stars including The Miz, Dolph Ziggler, R-Truth and current WWE Champion CM Punk.

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Although we’re not really getting much info on exactly what changes were made, this makes me a little bit nervous.

The creative team has made a bad habit of tweaking storylines by the week—likely at the demands of Vince McMahon, of course—and that certainly translates on TV. When you have Zack Ryder wrestling in the main event one week and then getting paired with Eve in a pointless segment the next, it really hurts the WWE in the long-term.

There’s just nothing constant about the WWE’s booking. No continuity. No fluidity.

It’s almost like the creative team comes up with its major storylines and writes them down on a napkin 20 minutes before Raw goes on the air. I realize that certain circumstances—such as injuries—may cause for re-writes, but the WWE really has to start using some long-term planning as we move into 2012.

It does no good to start building toward a certain feud one week, completely drop it the next and then go in a totally different direction.

The most successful feuds are planned out for the long-term—see John Cena vs. CM Punk or Randy Orton vs. Christian for examples—and it’s clear that the creative team had an idea where these feuds were headed.

That rarely happens in the WWE, though.

It’s generally week-by-week booking, and I’m sure we’ll see that with Ziggler, Punk, Miz and Truth as we head toward the Royal Rumble.