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What is the point of a mascot? It's a representation of the team spirit that inspires fans, taunts the opposition, and can pump up a crowd at a moment's notice.
Now let's review—the Avalanche had a snarling, abominable snowman whose footprint marked every team jersey and was one of the most recognizable sports figures in Denver.
We gave up this icon, seemingly the epitome of the spirit of the Avalanche, for...a drooling St. Bernard named Bernie?
This has to be one of the worst decisions of all time by the Avalanche marketing crew. I can't speak for everyone else, but I know that when I saw Howler, I said "that feels like the Avs."
When I see the big pup running around handing out Chipotle bucks or receive the 49th daily Avalanche tweet including a photo of Bernie "planking," I just get angry.
A team playing terribly makes fans angry enough—a mascot shouldn't add to that.