Yesterday, I published an article ranking the top 10 jerseys, which led me to the bigger idea of ranking all 30 logos. After asking around various friends and hockey fans, I've formulated a complete list. The logo, I must add, is a completely different thing from the actual jersey. A great jersey can save a bad logo, and vice versa.
The ranking is based on its overall presentation, relevance, colors, size and 'feel'.
Here are the bottom 10 logos (30-21) as part one of this piece.