First off, this title is meant to be a little ironic. It is not "breaking news" that Iginla will not be traded, though there have been rustlings of a deal being made this year.
But really, Iginla was never going to be traded this offseason.
Flames President Ken King has recently come out and said that Daryl Sutter will remain GM (though assistants will be brought in), and that Iginla will remain a Flame.
Also, there was an article posted on TSN a few weeks ago with the title "Breaking News: Evgeni Malkin Won't be Traded." Might as well print "Breaking News: Peyton Manning is good" or "Breaking News: Pronger Is Agitating."
There were also a few articles here on Bleacher Report that said Iginla should be traded. With Calgary's lack of offense, this did not make much sense. Not to take away from the idea of trading Iggy, most said that the Flames are far from a cup and need to trade him for prospects (which makes some sense), but I am against that.
I think that the organization needs to give this team one more year, maybe two before looking at the possibility of blowing up the roster. Tweak the team this offseason, and dependent on how the team does, give it one more year. Though fans here in Calgary don't just want to see the Flames back in the playoffs—not getting out of the first round since pre-lockout has left Flames fans wanting much more than just a simple playoff berth.
If we see guys like Hagman, Stajan, and Kotalik perform like they have in the past, it will not be hard for the Flames to have a good season.
On the other side, if the Flames bomb the season (miss the playoffs again) then I think it's time to pack it up and start rebuilding.
If at this time, Iggy wants to leave then trade him. If he wants to stay, respect that and keep him.
But I firmly believe that if Calgary keeps their core, and adds some some role players, they will be fighting for a playoff spot for a long time—and dependant on those role players, maybe even the Cup.