Maria Sharapova Won't Attempt to Change Surname to Sugarpova for US Open

Rob Goldberg@TheRobGoldbergFeatured ColumnistAugust 19, 2013

Though there were reports of Maria Sharapova legally becoming Maria Sugarpova for the U.S. Open, the tennis star's name will still be the same when you look at the bracket this year. 

ESPN's Darren Rovell confirms Maria Sharapova won't attempt to change her surname and passes along a statement from her agent, Max Eisenbud:

After what her agent calls serious consideration, the tennis player has decided not to change her name to Sugarpova for the U.S Open next week.

The Times of London reported that the tennis player was set to change her name to the name of her candy company for the final Grand Slam tournament of the year, but her agent Max Eisenbud told ESPN on Tuesday that "we ultimately decided against it."

"Maria has pushed her team to do fun, out-of-the-box-type things to get the word out about Sugarpova," Eisenbud said. "In Miami, we're going to fill a glass truck full of candy and drive it around town. This was an idea that fell along those lines. But, at the end of the day, we would have to change all her identification, she has to travel to Japan and China right after the tournament and it was going to be very difficult."

Fox Sports first reported that the No. 3 tennis player in the world was planning on legally changing her last name to Sugarpova before the start of the fourth Grand Slam of the year:

Sharapova has approached the Supreme Court of Florida to change her name in line with the brand of lollies she launched. The Times reports Sharapova intends to wear the Sugarpova symbol—a set of lips—on her clothes during the tournament she last won in 2006.

It was certainly an interesting move for one of the more popular players on tour. She already has a number of endorsements, but this candy line was created by Sharapova, and it appears that she is willing to do anything to promote it.

Of course, a bigger concern for the 26-year-old superstar is her activity on the court.

Since losing in the finals of the French Open to Serena Williams, Sharapova has only competed in two tournaments. She lost in the second round at Wimbledon in June, and she recently fell to Sloane Stephens in her first match at the Western and Southern Open.

This latest loss caused her to fire tennis legend Jimmy Connors as her coach after just one match.

While the Russian player does have a career Grand Slam to her name, it has been a long time since she has done well at the U.S. Open. Last year's semifinal exit was her deepest run at the hard-court tournament since she won in 2006.

Although Sharapova still has loads of talent—she has two tournament titles this year—her inconsistency has kept her from remaining the No. 1 player in the world.


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