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NHL Lockout: 'Together We Can' Campaign Calls for Fans to Raise Their Voices

PITTSBURGH, PA - JUNE 22:  NHL Commissioner Gary Bettman speaks during Round One of the 2012 NHL Entry Draft at Consol Energy Center on June 22, 2012 in Pittsburgh, Pennsylvania.  (Photo by Justin K. Aller/Getty Images)
Justin K. Aller/Getty Images
Jacob BornContributor IIINovember 18, 2016

The NHL is on the verge of having another lockout. It would be the second lockout since the 2004-05 season, and it would be the third lockout of Gary Bettman's career as NHL commissioner. The league is still recovering from the lockout that cancelled the 2004-05 season, and another lockout would kill the league for sure. 

Some fans would welcome the league back, but others would turn their backs on the sport for good. Fans gave the NHL a second chance after the 2004-2005 season, and this next lockout could be the final straw.

Regardless of what side of the fence fans are on, they have their own opinion, and deserve to have their opinions heard by the NHL.

The "Together We Can" campaign was created by 21-year-old Janne Makkonen—a video editor in Finland. He recently started doing phenomenal videos of the NHL, specifically "Our Way of Life" and "Dare to Dream."

It calls for fans to not just sit back and watch the NHL and the NHLPA do battle, but to stand up and fight. It calls for fans to raise their voices and show the NHL that the fans actually matter.

 

The video may be biased toward the NHLPA's side, but the message is clear: Hockey is not about money.

It is about the players that play the game. It is about giving yourself completely to something bigger than yourself. As the video states, it's about the moments that take your breath away. 

Hockey is about the moments like Steve Yzerman scoring in double overtime against the St. Louis Blues. About Ray Bourque raising the Stanley Cup after 22 years in the NHL. It is about the moments that give you goosebumps just like the ones I got while watching the video.

There is a very real chance that the NHL will be locked out once again. The fans are the ones who will be affected, so they need to speak up.

I am calling all fans to get on Facebook, Twitter, MySpace and any other social networking site.

Voice your opinion. Engage in protests to show the NHL that you will not stand for another NHL lockout.

If you don't stand for something, you'll fall for anything.  

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