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Dan Wetzel
This is more than how long Nike took to release a Caitlin Clark signature line, which can take time.
It's the lack of national commercials, in store promotion, even social media. Nike built its business on superstars, but slowplayed getting into the CC business.
Dan Wetzel
Caitlin Clark’s signature shoe arrives in October, nearly four years (and five seasons) after Nike first signed her.
Why, even as its stock and revenue cratered, did Nike sit out the Clark phenomenon for so long?
“It is one of the biggest failures I’ve ever seen.”
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3RD SCHWARBER HOMER ON METS 😳 (@MLB on X)