5 Reasons the Big Show's Title Reign Won't Last Long

As of right now, it seems like the WWE is building up for Big Show to beat Mark Henry at the TLC pay-per-view.  He has been coming off strong each week on Smackdown and even re-injured Henry's leg.

The chips have been stacked in his favor and considering that he is playing the hero this time, it will probably end with his hands raised.

Even if he does win on Sunday, it won't mean a long title run.  Big Show isn't exactly world champion material, and the WWE is going to use him to transition the belt from Henry to their next champion.

The signs that Show will not only win the title, but keep for only a short amount of time are there, starting with...

Kane Has Returned

Smackdown now has two monster heels if Kane's crushing attack on John Cena meant anything.  

Along with the new mask, it seems as if the "Big Red Machine" is back.  Not the one that announcers have tried to shove down fans' throats for the last few years, but the man who eliminated 11 people at the Royal Rumble.

If Kane can beat Cena with one move, even if it is after Cena having a match, then he can probably take out the Big Show as well.

He may be on the RAW roster now, but with the way the WWE has been letting their wrestlers crossover, it wouldn't be surprising to see Kane come over to wrest the title from Show.

Big Show Has Already Had a Great Career

Big Show has been champion twice before, and that is just in the WWE.  He even got to be WCW champion twice before the promotion collapsed.

Then again, so did David Arquette, so that might mean nothing.

Still, that means that other than one small hiatus, he has fought for a major wrestling promotion from 1995 to 2011.  He has been at the top for almost two decades.  He doesn't need a title reign to show that he is an accomplished wrestler.

If the WWE gave him a long title run, it wouldn't really add anything to what has been a great career.  

And more importantly, it wouldn't mean much because Show was on the top of the mountain when his career started.  He had barely worked in the business and already had won a WCW championship.  When that is the baseline to a career, it's going to be hard to beat that.

Big Show Is as Big as He Is Going to Get with the Fans

Show has been with the WWE since 1999.  Other than one hiatus that lasted a few months, he has always been on the road wrestling for them.

Fans have seen him tag team with Chris Jericho, wrestle John Cena and fight Floyd Mayweather Jr.  

He isn't going to get any more attention or reaction from the fans at this point.  They know who he is and they know what he is capable of.  It would take a miracle for fans to change their opinion of him in some way.

Cases like Mark Henry are rare where suddenly in the twilight of a career a wrestler finds a way to shift their entire character into a new light and get the fans behind them.  That isn't usually how it works.

Considering that Show has only ever been marketed for his size, whether it was in the WCW or the WWE, it would be hard to reverse or transform that in any way.

Big Show Doesn't Have a Huge Fanbase

Christian has his peeps.

John Cena has the Cenation.

Orton has his own crowd that cheers for him.

Daniel Bryan has the IWC.

Every one of these men has a certain niche in the WWE fanbase to call their own and to help them gain support for being at the top.

Big Show isn't one of them.  He doesn't have a group of rabid fans that will defend him from the slightest persecution or criticism.  That lack of fans means that he isn't going to get a lot of support as a champ in the company.

But it also means...

Big Show Doesn't Sell a Lot of Merchandise

He isn't going to make the company a lot of money because looking through the crowds you don't see a lot of his merchandise.

You see CM Punk items, Zack Ryder clothing, Cena shirts and even a Rock or Stone Cold article, but nothing from the Big Show.

Because he doesn't have a lot of fans that solely support him as other stars do, he ends up not having people shell out money to buy his merchandise.

And at the end of the day, the WWE is a business.  If a wrestler can't sell a bunch of merchandise, it doesn't mean that he isn't an integral part of their company, it just means that they aren't going to be pushed to the top.

Show has been with the company for so long that that rule can be twisted for a little bit of time, but before long they will want a champion who makes them more of a profit.