WWE Night of Champions 2011 Results: John Cena's Title Win Bad Sign for WWE

Vince McMahon has been high on Alberto Del Rio since his first day with the company last year. He saw superstar potential long before anyone else did, and finally looked like he was going to give him the push he deserved.

But at Night of Champions that pushed was squashed before it could really begin as John Cena was given the WWE championship for the 1,243^rd time.

There was a part of me that actually thought McMahon and WWE would do the right thing, give Del Rio the rub and build him up as a legitimate main event star. I wanted to believe that because the talent roster is so thin and any chance that the company has to make a new star should be taken.

But it was proven yet again that was is in the best interest of business and the company will always come second as long as Super Cena is wrestling.

Cena is the biggest star in the company, by far, and does not need the WWE title to validate his position anymore. He can job to guys on the brink of stardom who need the rub, yet he is constantly put over in matches when he does not need to be.

And spare me the talk about how Cena is just doing what McMahon and the creative team tell him to do because he has enough clout and power backstage to interject and tell them when they are doing something stupid but he doesn’t.

It has hit a point where you have to ask yourself if WWE would actually be better without Cena.

I know the ratings would drop considerably, and merchandise sales would not be as high as they are right now, but WWE would actually be taking the time to create new stars because they would have no other choice.

With Cena on the roster, WWE feels that it can get away with making terrible business decisions because Superman is going to sell a couple more shirts.

If WWE has ever wondered why people boo Cena so loudly when he is wrestling, it is because they are tired of seeing him win every single match he works in.

 It is boring to watch because you know that no matter what happens around him, Cena is always going to come out victorious.

And Del Rio is left in the wake of Cena with no hope of rescue. He was already on thin ice before the show and desperately needed a win to be taken seriously as a heel champion. But with this loss, he will go back to being just another mid-card heel that people don’t care about because he was pinned clean by Cena.

This is not a personal attack on Cena, by the way. It is an indictment of the structure in WWE and how it is so completely broken right now and there is no hope on the horizon.

McMahon goes so far out of his way to protect Cena that he has forgotten about everyone else on his roster, and it shows on television every single week.

Who was the last big star that WWE created?

Cena, of course, all the way back in 2005. That is six years with the same wrestler on top and no one else being given a chance to touch the ball that Cena has been running with.

Things have gotten so bad that WWE had to bring back someone from the Attitude Era just to get WrestleMania to reach 1 million pay-per-view buys.

Back when Cena won his first WWE championship, at WrestleMania 21, that show did the second-best buy rate in WWE history and it was built around a great WRESTLING angle between Triple H and Batista.

So congratulations, Cena. You have won the WWE championship again, and you have done it at the expense of the business that you claim to hold so near and dear to your heart.