NFL: The Over-Commercialization of Football and Its Role in Society

Brian WinettCorrespondent IIIOctober 26, 2011

Aaron Rodgers and Disney
Aaron Rodgers and DisneyHandout/Getty Images

Who among us remembers the early 90's when the NFL was making a desperate attempt to keep football games under three hours long?  

This led to the NFL taking instant replay out of the game. Thankfully so for 49ers fans who watched a young Terrell Owens catch a playoff game winning touchdown to beat the Packers after Jerry Rice fumbled just plays before and was called down.

The point is, the game of football itself only has an hour on the clock, so how could the NFL in good conscience ask a viewer to take up more than three hours on their Sunday?

Unfortunately that consciousness has faded and been replaced by a blind eye for profit.

Since that time, football has become almost a religion to the masses, and like any powerful religious brand, football can never get enough money.

Now the time slots for the early games are three hours and fifteen minutes.

That's a far cry and shift in consciousness from one of respect for the viewer's time and life to one of greed and exploitation.

That is a minimum of fifteen extra minutes of commercials. That is up to an extra 60 commercials.

That is not to mention all the commercials we have to listen to during actual game-play. 

In addition, all viewers are forced to watch or listen to hype about the networks' next flop show when broadcasters could be talking about the game.

The question is, how much profit does any one corporation or team need?

They all make plenty of profit, and then swoon for more at the expense of the fan.

Players are getting paid higher than ever before, revenue is higher than ever before and yet while the average citizen faces near recession like circumstances, ticket prices are continually rising, parking is $20, and for those of us who can't afford a game, we have to watch 60 extra commercials than in the past.

Supply and demand is one thing, however when is enough profit enough? 

Is there no respect left for the life of (wo)man outside of their consumer contributions to the upper classes?

When is the common (wo)man going to stop footing the bill for the luxurious life of athletes and owners whose ultimate function in our society is to entertain us enough to get us to watch the same commercial for alcohol over and over again?

This writer loves the game of football. 

It is about time that instead of getting drunk on our couches we all go out to the park with our friends and family and play the game we all claim to love until the NFL becomes affordable once again.


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