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Coca Cola's Vitamin Water "Sports Drink"

Mike Raffone
Aug 10, 2010

Sports fans are still laughing after learning last week that Coca Cola admitted in U.S. District Court that its sports drink, Vitamin Water, is not a healthy beverage and that it violates FDA food fortification and product naming guidelines.

Imagine that! Only a handful of actual vitamins in a sports drink called Vitamin Water that's endorsed by famous sports celebritiesย and brought to usย by ourย "health conscious" friends at Coca Cola.

Yup! The same Coca Colaย Corporationย that bottles other โ€œnutritiously richโ€ soft drinks like Fanta, Fresca, TAB, Pibb Xtra, and Mellow Yellow.

So, who will be the next national advertiser to come clean with the American sports public?

Will Gatorade finally disclose what's in you...or us...or it?

Will Nike implore customers to stop doing itโ€”i.e. overpaying for their ridiculously over-priced sneakers and athletic apparel?)

Will AT&T change its slogan to โ€œFewer Bars in More Placesโ€ to more accurately reflect its at times woeful cellular service?

Will Budweiser report that the same flat-stomached, buxom blondes in their commercials never actually drink their weight-gaining product?

Will GEICO fess up that they saved customers 15 percent on their car insurance, but raised their new low deductible to $5,000?

And will McDonalds, Burger King, and Taco Bell all be forced to admit that most of their fast food has less nutritional value than say...Coca-Colaโ€™s Vitamin Water?

You get my drift.

I probably could have thought up plenty more examples of these artificial ads, but I didnโ€™t take a Lunesta and stay at a Holiday Inn last night!

Straight talk. No static.

MIKE โ€“ thee American made voice on sports!