BAM Racing Closes in on Return to the Track

Christopher Leone@ChristopherlionSenior Analyst INovember 24, 2009

DAYTONA BEACH, FL - FEBRUARY 08:  Ken Schrader, driver of the #49 Qtrax.com Dodge, practices for the Budweiser Shootout at Daytona International Speedway on February 8, 2008 in Daytona, Florida.  (Photo by Chris Graythen/Getty Images)
Chris Graythen/Getty Images

This weekend at Homestead-Miami Speedway, BAM Racing and owner Beth Ann Morgenthau formally announced their return to the Sprint Cup Series for the 2010 season with the No. 49 Warner Music Nashville Toyota.

The partnership will feature a revolving roster of Warner artists on both the hood and side panels of the car, with Larry the Cable Guy the first to be featured. He will appear on the car for Daytona Speedweeks as the team attempts to race their way into the Daytona 500.

BAM Racing has not fielded a car since 2008 at the spring Martinsville race, their first under the Toyota banner after switching from Dodge. Microsoft Small Business was the sponsor, and while the partnership was supposed to last longer than one race, funding fizzled.

The team announced a brief hiatus with intentions of regrouping in the fall, but had no such luck. Crew chief David Hyder and other key employees were lent to the Wood Brothers, where they remained through 2009, as BAM did not attempt to run any races. Hyder will return to the No. 49 team this season.

The driver has not yet been formally announced, but the keywords on BAM Racing's homepage contain the name Mike Bliss, suggesting that he'll get the call. Bliss finished fifth in the Nationwide Series standings this year, bouncing between half a dozen teams after getting the pink slip from Phoenix Racing, despite winning the spring Lowe's race with them. He spent most of the end of the year with CJM Racing, with whom he never finished worse than 10th.

Bliss also ran 13 Cup races this year, 11 with Phoenix and two with TRG Motorsports, with a best finish of 24th in the fall Lowe's race. He had 11 DNFs, mostly due to starting and parking.


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