LAS VEGAS, NEVADA - OCTOBER 11: A WWE logo is shown on a screen before a WWE news conference at T-Mobile Arena on October 11, 2019 in Las Vegas, Nevada. It was announced that WWE wrestler Braun Strowman will face heavyweight boxer Tyson Fury and WWE champion Brock Lesnar will take on former UFC heavyweight champion Cain Velasquez at the WWE's Crown Jewel event at Fahd International Stadium in Riyadh, Saudi Arabia on October 31. (Photo by Ethan Miller/Getty Images)Ethan Miller/Getty Images

Video: WWE Unveils New Look for Apollo Crews' United States Championship

Joseph ZuckerJul 6, 2020

WWE rolled out its new United States Championship belt ahead of Apollo Crews' title defense against MVP at The Horror Show at Extreme Rules.

The challenger had the honor of showing off the design:

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This continues WWE's trend away from traditional championships with a nameplate in the front. Instead, the side plates will display a logo unique to the titleholder.

The look is bound to be polarizing among fans given how much of a departure it is from the previous incarnation. Over time, the WWE Universe will probably grow accustomed to the revamped U.S. Championship.

MVP got to christen the design, but he still has the small matter of actually wresting the belt away from Crews on July 19.