"Everybody knows it's worth a billion," Ball said (h/t TMZ Sports). "Why do you think they coming at me so hard? They don't want this to take off, baby!"
Ball has done a tremendous job keeping BBB in the spotlight, although the brand has encountered some difficulties in past years.
Namely, New Orleans Pelicans point guard Lonzo Ball, LaVar's oldest son, is suing BBB co-founder Alan Foster and claiming he stole more than $1.5 million from the 22-year-old.
As Jordan Greer of Sporting News wrote, neither player is featured on the BBB's new website, with LaVar and middle son LiAngelo Ball on the front page instead.
Still, LaVar Ball apparently has big ideas, per TMZ Sports. The company plans to have "new shoes, shirts, hats and more" as well as an animated television series. Tire rims and BBB water are also apparently in the works.