Lakers' Kyle Kuzma Signs New Multiyear Footwear, Apparel Contract with GOAT App

Megan ArmstrongSenior Analyst IJanuary 24, 2020

NEW YORK, NY - JANUARY 22: Kyle Kuzma #0 of the Los Angeles Lakers warms up prior to a game against the New York Knicks on January 22, 2020 at Madison Square Garden in New York City, New York.  NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. Mandatory Copyright Notice: Copyright 2020 NBAE  (Photo by Jesse D. Garrabrant/NBAE via Getty Images)
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Kyle Kuzma is staying with the world's largest digital sneaker marketplace after signing a multiyear footwear and apparel contract extension with the GOAT app on Friday, according to ESPN's Nick DePaula

The 24-year-old Los Angeles Lakers forward first made waves when he became a brand ambassador for GOAT, which stands for "Greatest Of All Time" and was founded in 2015, at the beginning of the 2018-19 season:

Kuzma became the first player to partner with a footwear-reselling app in Oct. 2018, per DePaula.

"Now that the NBA has removed restrictions on the colorways we can wear on court, I can be as expressive as I want," Kuzma said at the time. 

Entering last season, Kuzma was on his final year of a shoe endorsement deal with Nike that began when he entered the league in 2017. He ended up leaving Nike and signing a mega-deal with Puma in Oct. 2019:

"It was tough from the simple fact of how much I love Kobe (Bryant)," Kuzma told DePaula when he decided to depart Nike. "Everyone knows that I wear Kobe's shoes. It was tough, but at the end of the day, I have dreams and goals and I imagine myself being at that type of level in this business."

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The 2017 first-round pick added Friday: "I'm really excited to continue my partnership with GOAT. It's been great working together and getting to show off a bit of my style through my favorite shoes and gear."