
LeBron James, Maverick Carter, Partner with Drake to Form UNINTERRUPTED Canada
UNINTERRUPTED is crossing international lines, as the LeBron James and Maverick Carter-created digital video company is set to expand into Canada.
It was announced Tuesday that James and Carter are partnering with superstar rapper and Toronto native Drake to launch UNINTERRUPTED Canada:
The new branch of UNINTERRUPTED will focus on Canadian athletes and teams, and it will feature content from the American version.
James, who is set to enter his second season with the Los Angeles Lakers, released the following statement on the new brand:
"When we started UNINTERRUPTED, it was to give athletes a platform where we could share our stories and connect with our fans in a way we never had before. And to show what we are passionate about beyond the sports we play. It's exciting to see that idea now leading a whole new era of athlete around the world feeling empowered to do more and be more. Expanding into Canada with some incredible partners puts UNINTERRUPTED on a global scale and creates new opportunities for even more athletes and fans to be a part of what we're building."
UNINTERRUPTED began in 2015, and since then it has grown into one of the most prominent platforms for athletes to express themselves and fans to get a behind-the-scenes peek through digital content.
Per the press release, UNINTERRUPTED Canada will feature an exclusive first-look series with Toronto Raptors forward Serge Ibaka. It will also produce a series called Height Doesn't Measure Heart hosted by starting pitcher Marcus Stroman, who was traded from the Toronto Blue Jays to the New York Mets on Sunday.
The foray into Canada marks the first international expansion for UNINTERRUPTED.









