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Sponsor Deal Good News For Renault Future

Negative CamberCorrespondent IOctober 28, 2009

SAO PAULO, BRAZIL - OCTOBER 16:  Romain Grosjean of France and Renault drives during practice for the Brazilian Formula One Grand Prix at the Interlagos Circuit on October 16, 2009 in Sao Paulo, Brazil.  (Photo by Mark Thompson/Getty Images)

 
Renault today announced a three-year sponsorship deal with watchmaker TW Steel—its first new package since the Singapore scandal and the early pull-out of backers such as ING.

Autosport had the time to get us some details:

Although the fall-out from the Singapore Grand Prix crash affair resulted in title sponsor ING quitting the team with immediate effect, the matter has actually resulted in an increased commitment from parent company Renault to make a success of its Formula 1 plans.

The team was able to announce a three-year deal with TW Steel, which will become its official timing partner, ahead of the final race of the season. The logos of the watch brand will appear on the nose cone, front wing flags, and sidepods of the Renault cars from this weekend’s race in Abu Dhabi.

“The partnership brings great value for both the Renault F1 Team and TW Steel and confirms the team’s positive outlook for the years ahead,” said Jean-Francois Caubet, Renault's managing director.

Combined with the signing of Robert Kubica, this sounds like a pretty strong commitment from Renault and the team, despite some lingering rumors about how long it would be in the sport.

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