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Nike to Air Colin Kaepernick Ad During Eagles-Falcons Thursday Night Football

Joseph Zucker@@JosephZuckerFeatured ColumnistSeptember 6, 2018

FILE - In this Dec. 3, 2017, file photo, Colin Kaepernick attends the 2017 ACLU SoCal's Bill of Rights Dinner at the Beverly Wilshire Hotel in Beverly Hills, Calif. A visit by former San Francisco 49ers quarterback Colin Kaepernick to New York's Rikers Island jail facility has drawn a rebuke from the union representing city correction officers. The head of the Correction Officers Benevolent Association tells the Daily News that Kaepernick's presence at Rikers on Tuesday, Dec. 12, 2017, will encourage inmates to attack jail guards. (Photo by Richard Shotwell/Invision/AP, File)
Richard Shotwell/Associated Press

Former San Francisco 49ers quarterback Colin Kaepernick remains out of the NFL, but football fans will be able to see him during Thursday's season opener between the Atlanta Falcons and Philadelphia Eagles.

The New York Times' Kevin Draper reported Wednesday that Nike purchased airtime on the broadcast to run an ad, titled "Dream Crazy," that includes Kaepernick.

Nike @Nike

Don’t ask if your dreams are crazy. Ask if they’re crazy enough. #justdoit https://t.co/Wd5L42egV8

Nike spokesman Josh Benedek also told Draper the ad will air during coverage of MLB and college football games and the U.S. Open.

Nike released the ad two days after Kaepernick shared a picture of himself as part of the company's "Just Do It" campaign:

Colin Kaepernick @Kaepernick7

Believe in something, even if it means sacrificing everything. #JustDoIt https://t.co/SRWkMIDdaO

The image was featured on a billboard in downtown San Francisco:

SFGate @SFGate

Huge Colin Kaepernick Nike billboard springs up in SF's Union Square https://t.co/7gwAYLI3Hp https://t.co/b2cIdBM2sH

According to ESPN.com's Darren Rovell, Nike maintained its endorsement deal with Kaepernick since first signing him in 2011. Gino Fisanotti, Nike's vice president of brand for North America, told Rovell that Kaepernick's social advocacy played a role in the company's decision to feature him more prominently.

"We believe Colin is one of the most inspirational athletes of this generation, who has leveraged the power of sport to help move the world forward," Fisanotti said. "We wanted to energize its meaning and introduce 'Just Do It' to a new generation of athletes.

Yahoo Sports' Charles Robinson reported Kaepernick's contract includes a signature line of apparel and is worth "millions per year plus royalties." Rovell refuted the report about Kaepernick's merchandise deal, but Robinson answered back to say "there is absolutely a contract commitment by @nike for a signature shoe and 'Kaepernick 7' line of apparel."

Kaepernick filed a grievance against the NFL in October 2017, alleging the league and its team owners have worked in concert to keep him from continuing his playing career. An arbitrator last week declined the NFL's motion to dismiss the case, thus allowing the grievance to continue to a hearing.

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