The Montgomery Biscuits (the Double-A affiliate of the Tampa Bay Rays) did their best to attract millennials to the ballpark on Saturday night.
Among the special features of "Millennial Night" were participation ribbons, napping stations and selfie stations, via WSFA 12 News:
Oh, and avocados.
For those curious, the promotional night wasn't meant as a shot at millennials. It was meant to poke fun at some of the stereotypes, as Biscuits vice president of corporate and fan engagement Mike Murphy told AdWeek's David Griner earlier this month:
"Eighty percent of our office are millennials, me included. We're just trying to have fun with it, have a good time with the cliches with the way people feel about millennials.
"We thought this would be fun. Something got lost in the sarcasm, possibly."
Montgomery is not the first team to host a "Millennial Night." Georgetown soccer hosted a similar event last year that included a section where cell phone use was encouraged over verbal communication.